Book by Alex Taylor
AMAZING MENTHOLATUM
and the Commerce of Curing the Common Cold,
1889 - 1955
Mentholatum
Worldwide recognition
with a beloved brand name
Compare your jar of Mentholatum
and see what era it came from.
The story of how one of the first menthol-based brands became a market leader by employing a uniquely honest and ethical approach to manufacturing, salesmanship, and marketing.
“By focusing on the intersection between the pharmaceutical industry and popular culture, Alex Taylor Succeeds in telling one of the great tales of American civilization - the heroic effort to conquer the common cold. Both scholarly and entertaining, crammed full with colorful and exotic detail, AMAZING MENTHOLATUM is an amazing achievement.”
Jonathan Kirsch
Los Angeles - based author, attorney,
and book review columnist
Follow the evolution of modern advertising from 1889 to 1955.
Lavishly Illustrated Pages
