Alex Taylor is an artist, a writer, and the great - grandson of the founder of the Mentholatum Company, A. A. Hyde.
Alex pieced together the history of Mentholatum from documents in the family collection and from more than 1,000 items he collected on eBay over a five year period.
His background as an artist and collaboration with Susan Hartman, a professional book designer, has produced a beautifully illustrated masterpiece.