About Amazing Mentholatum the book

Lavishly illustrated pages.

The catalog CD
includes 198 pages
of packaging
&
advertising art.

Compare your jar
of Mentholatum
and see what era
it came from.

This unique book is a fascinating look at the first half century of the Mentholatum Company.

Lavishly illustrated, it brings alive the development of the patent medicine and pharmaceutical industry from the quackery of the early years to the post - WWII scientific era.

This is the story of how one of the first menthol-based brands became a market leader by employing a uniquely honest and ethical approach to manufacturing, salesmanship, and marketing.

Follow the evolution of modern advertising as practiced by the Mentholatum Company from 1889 through 1955.

Both soft & hardback editions
include the
catalog CD

Hardbound
$42 ^{+ Shipping}

Softbound
$34 ^{+ Shipping}



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